Factors Affecting the Presence of
نویسنده
چکیده
Consumer interest in local foods has increased sharply, including both fresh and processed products. As such, appropriate marketing strategies need to be developed at the firm and/or association level to effectively capture this growing demand. For example, the New York Wine and Grape Foundation has expended significant efforts recently in funding research and outreach programs aimed at helping growers improve quality, as well as in promoting New York‟s wines and wine-producing regions.
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